After working for notable organizations across many domains as a digital marketer, I have come to an understanding that most people
The hard truth is this:
You probably do a lot of research, curate very insightful thoughts, write as intellectually as you know how to but still, you do not get as many reads, comments or shares as you have hoped for.
Sounds like you?
If it does, you may be feeling overwhelmed and not sure your blog posts will ever become popular.
What if I told you there was a way out?
The good news is that there is. At the end of this post, you will be able to write a blog post that is both informative and engaging. It will get a lot of reads.
From my experience and also that of other experienced bloggers, I have come up with a formula that is proven to work.
It may take some practice but with these 3 tips I will be sharing, you will master the art.
Want to know the best part? It’s totally free.
I will leave useful links to tools and resources to help you write great blog posts that people will read.
Steps for writing a blog post that people will read
1. Knowing and understanding your audience
A lot of your post writing is done without actually writing. As weird as this may sound, it is the truth. Industry and niche specific research with in-depth competitor analysis must influence your data-driven decisions on what the right audience is.
In understanding your audience, these questions are critical:
What are they interested in knowing about? What will create the best impression on them?
If you have ever heard the term “buyer persona”, this is the point you create one. It simply is a fictional representation of your ideal reader.
To get this representation, you must think like the reader you expect. This may not be the most straightforward thing to achieve, but there are ways to understand and create a buyer image.
Think of where he has to search for answers. Google and other search engines are an obvious call, but a more neglected yet absolutely important place to try is forums.
Most readers have gone to different forums in search of answers.
-Understanding your audience using forums
You must stalk forums for the exact words these readers are using. To use forums, follow these three steps I learnt from expert bloggers.
- Use this search string template — inurl:forum + KEYWORD —This will reveal a number of threads related to your topic.
- Start going through the first few threads that you see. The moment you land at a phrase that seems a perfect fit for you, head over to google and do a search for forum + “phrase”.
- In your search, if you have a lot of words popping up, be sure to add them to your post.
I will advise you also employ the help of tools to create great buyer personas. You could try the build my persona free tool.
I also found this great article very helpful for creating the perfect persona.
2. The one great idea theory
This second tip starts almost simultaneously with the first tip; “knowing and understanding your audience”.
If you have an unclear idea of what your blog post should be, do not write yet. This is called the one great or big idea theory.
The moment this one great idea is perfectly defined in your head, find a way of integrating it all through your article.
A common fact remains that
-while writing you may have experienced its easy to run down “rabbit holes”.
A rabbit hole is a seemingly related item that mainly derails a reader from your main ideas.
This phenomenon happens often because you have a lot of great ideas that you do not want to leave out, unfortunately, they will distract the reader and they will lose concentration.
Stick to your one idea.
If there is more you most say, create a sequel, create a new article. Do anything you want with it, but don’t let it take the place of that one big idea for your current post.
3. Study the competition
A reality every writer faces is competition.
I have heard many bloggers speak of tweaks and hacks to beat the competition, but I really just like to go with this one.
Its commonly called the SKYSCRAPER method. A method I learnt studying successful bloggers.
There are two basic steps to follow:
- Search for link-worthy content
- Create something better
If you have ever tried to refer people to another article, then you already know what a link worthy article is.
It is that article you feel someone should read.
Once you know your domain, begin a search for articles written in that domain.
A simple google search may suffice. After your search go through top ranking results and make sure you have a pick of the ones with the best content.
Once that is done, your aim should be to see what they are doing and creating a better resource.
You will notice that all these top ranking resources may not have the same one big idea, but because they all rank great with the same keyword, it means your article can be a mega mash-up of ideas from all these — the most complete article.
Does the idea of a mega mash-up sound good?
If it did, then I must add a warning.
There is a big difference between a mega mash up and a rehash.
The aim is to get what makes all these articles great, offer a unique spin to it and add your personal thoughts and results from your personal research. That is the mega mash-up theory.
My Final Words for Writing a blog post that will be read
If you have read down to this stage, you must have learnt how to do it different from how you are used to doing it.
Writing a blog post is not rocket science. Like I said, it will take some practice.
I am not saying there are not other ways of creating posts that people will actually read. I am only saying this is a way I am sure works.
Great Tools and Resources
ClickToTweet.com — Very important for creating easy tweets around your article(absolutely free)
Ubersuggest/— Very helpful for keyword research (absolutely free)
Google Keyword Planner— Very helpful for keyword research